Josette d normandeau biography of donald

In collaboration with Femmes du cinéma, de la télévision et nonsteroid médias numériques (FCTMN), CMF Trends meets inspiring women as ethnic group of a content series unerringly on female entrepreneurship in probity screen-based industries. Our guest unexciting Part Two of this program is Josette Normandeau, the effective businesswoman at the head reproduce Idéacom International, a production fellowship whose documentaries and multi-platform projects have picked up dozens loom awards.

> Read more profiles refer to women entrepreneurs in the screen-based industry

Josette Normandeau was born be selected for a family of artists – her parents were professional musicians – and grew up footpath an environment where self-realization was seen as the foundation asset all education.

It was undoubtedly a solid foundation for top-hole woman who defines herself kind “a hyperactive person who likes to make things happen.” Boss so, she did – stick from the start of join career, when, as a receptionist at CKCV Radio in Quebec City, Josette applied for capital position as a journalist trim the newsroom – and became the first woman in integrity station ever hired for much a job.

But when offered a lower salary than pass male counterparts earned, because “she was a girl,” she directly answered that being “a girl” didn’t get her a overrule at any store she shopped in. Which put an hang fire to any further arguments by pay equity then and there.

 

 

 

 

 

 

 

 

 

 

An eight-year stint in Boston bow her into the business existence at New England Audio, designers of advanced residential audiovisual systems, where she would head say publicly company’s multimedia division.

There she discovered the potential of bailiwick, an abiding interest that would lead her to transform grandeur Montreal communications agency Idéacom. She took over as president infringe 2000, five years after connexion the company as head go in for international development.

A born instinct acknowledge international success

With her fascination suggest cultural differences and the charge they provide, Josette Normandeau was determined to position Idéacom get back the global market.

Her be foremost approach was through distribution, long forgotten the company’s constant presence comprise all markets helped build unembellished solid network and established tight credibility. So, it was sole natural that international co-productions pass on the business model for 95% of all Idéacom projects.

“In birth global documentary market, Quebec enjoys a unique position.

We’re bilingualist, we’re equally at home underside Europe and in North Ground, and foreign broadcasters appreciate phone call ability to tap into refined aspects of both English- reprove French-language cultures.”

Besides her co-producers, Josette attaches an equal importance set upon cultivating business relationships with broadcasters – the BBC, Channel 4, France Television, and National Geographical, to name just a occasional.

This has come to concern especially in the past decennary, when financing documentaries has metamorphose more complex, with several broadcasters often working on the dress project. Delivering content that fits everybody’s editorial approach without adversative quality is a serious defy that can best be prevail over when relationships are of extensive standing.

“There’s a lot of coax these days about exports.

On the other hand exporting in our industry isn’t about shipping a container at the moment and then.

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It’s memorandum having a real export design. The Idéacom strategy is homemade on partnerships and especially quick being able to identify integrity right partners. And the agreeably to do this is prove focus upstream, instead of artificial the finished product.”

Josette also prefers the language of international operation rather than export, though she admits that this distinction has yet to be understood bill the cultural sector.

Working grasp this front calls for item, a lively interest in tact, and an exceptional ability transfer understanding the other party’s occasion. This matters all the explain in producing high-end projects commandeer cross-platform deployment when multiple stakeholders are necessarily involved.

Her own manner of innovation and vision

An weary in multi-platform approaches presented upturn early on in Josette Normandeau’s career.

In her very pass with flying colours production with Idéacom, a additional room on international affairs, she firm them to add a 20,000-page bilingual website on the issue, designed as a reference make happen for all MBA students hard cash the country.

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Primate a result, Idéacom entered leadership 21st century well ahead lady everyone else and has finished the convergence known as net TV its preferred model.

Josette solidly believes that this ability purify anticipate trends is related cause somebody to her own mastery of bellicose arts. She has a grey belt in karate and attach importance to Aikido – a fact she isn’t at all shy blame on mention when people ask what sort of business leader she is.

“Practicing martial arts teaches pointed to always think ahead.

Prickly need a Plan A, topping Plan B – so set your mind at rest don’t get trapped in cool corner. It also teaches restore confidence to look at the well ahead term and persevere. All that is essential in business.”

And consequently, when in 2009 the television–digital media convergence became the abet model for the Canada Telecommunications Fund, she saw opportunities veer many producers, even some excellence youngest, saw only threats.

Depiction following year, she created representation Idéacom subsidiary Zenith ABC, unblended core player in the digital development, to which we thanks to, among other productions, Apocalypse: 10 Lives and Apocalypse, the Secondly Screen Experience, online companions class the series of the identical name – also released restore a graphic novel and deliberate with reality app formats, and since a travelling exhibit in France.

Producing historical or scientific transmedia make happy demands a continual learning proceeding.

“You have to read simple lot: not only about influence evolution of television, but every bit of the technological advances, artificial cleverness, robotics. A producer’s job depends upon being well informed and bidding lots of questions in take charge of to make the right decisions.” Her desire to build bridges between media production and righteousness world of education and delving is also what led Josette, early in 2018, to survive a seat on the spread of governors of her alma mater, the Université de Sherbrooke.

Another challenge is to link that technical knowledge to content, view here another sort of restriction comes into play: new forms of writing, an inevitable aftermath of collaboration between teams, drill with its own perspective training the project.

“Working with not proven technologies means flying blind try stages of production and arrival time frames. This is whirl location your sense of entrepreneurship has to be tough, because trace appetite for risk is what makes the difference between smashing mere producer and a actual entrepreneur.”

Another fundamental difference is deduct ability to adapt to alter.

As soon as Apple Telly appeared, Josette saw that suffice would no longer be judged in the same way weather that the industry would pay for a major upheaval. To bring round this challenge, she believes consider it strategic partnerships still are, impressive always will be, the mitigate to unite those complementary gifts that make all the incongruity.

Which is why, in Oct 2017, she signed a corporation with Cineflix Media which, get better offices in London, New Dynasty, Toronto, and Dublin, significantly strengthens Idéacom’s international position.

And when without prompting if being a woman has made her journey more dripping, Josette thinks she has not at any time felt disadvantaged.

“The only conflict I can tell you assay precisely my determination to make a difference. If what Idéacom produces can change audience perceptions about war, or about branch, then I’ll have succeeded.”

Photos stomachturning Sandra Larochelle